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About Us CaloriesCount.com is brought to you by the Calorie Control Council, a non-profit trade association established in 1966. The Calorie Control Council is comprised of companies that make low-calorie, reduced-fat and lighter versions of your favorite foods and beverages. Since its inception, the Council has fostered communication among a wide variety of audiences about the importance of "sensible dieting" - controlling calories, increasing physical activity and making permanent changes in eating and exercise habits. The Council has served as a respected and credible information source about healthy lifestyles, weight loss and management and obesity issues for many years. Quick Jumps on this page:
History of Objective Communications about Sensible Dieting Since 1989, the Council has conducted national surveys of consumers to track dieting trends in the United States. Also, for over two decades, it has published a highly regarded newsletter for the media and health professionals called "Calorie Control Commentary," which reports on news related to weight management and healthy eating. In 1991, in conjunction with a number of renowned weight loss and management experts, the Council produced the award-winning consumer brochure, "Winning by Losing." And in 1997 the Council introduced a new Web site targeted primarily toward weight-conscious consumers - www.caloriecontrol.org. This Web site has received more awards and recognition than almost any site of its kind, and regularly attracts an average of 350,000 visitors per month, generating 7.5 million hits per month. CaloriesCount.com is a natural evolution of the caloriecontrol.org site. Visitors to that site have expressed a need for more enhanced weight loss and weight management tools (including calculators to help determine calories burned, Body Mass Index and other factors), 24/7 online access and support, more meal plans and recipes, more exercise tips, more frequent tips and information, and access to expert advice through chats, feature articles, etc. And, as a means to cover additional costs for these expanded services, Visitors have indicated a willingness to pay a nominal fee. The need for CaloriesCount.com has become more evident as America's - and the world's - incidence of obesity has risen dramatically over recent years. In fact, obesity is an epidemic and, as a result, adults and children are at an increased risk of developing chronic diseases, including diabetes. It is quite clear that people need a better understanding of the importance of achieving a healthy weight and an active lifestyle, and they are striving to receive guidance about sensible, non-faddish, methods of weight control. In addition, over the past few years a number of major studies have been published in respected medical journals documenting the effectiveness of so-called "online dieting." Guidelines Supported by Scientific Consensus CaloriesCount.com, whose motto is "Healthy Eating and Exercise for Life," is dedicated to teaching and helping consumers achieve and maintain a healthy weight for life. The CaloriesCount program emphasizes the importance of losing weight gradually and adopting healthy eating and exercise habits that can be maintained long-term. This basic principle will guide all the information published on the site, while dissuading consumers from looking for quick fixes. The variety of diet plans and programs, pills, gimmicks, fad diet books and other schemes being promoted to the public can be unhealthy and only set people up for ultimate failure (see How to Spot a Fad Diet for further information). The CaloriesCount program guidelines are consistent with those of the American Medical Association, American Heart Association, American Dietetic Association, American Diabetes Association and other trusted health/medical groups, as well as the federal government (and in particular its Partners for Healthy Weight Management principles). Better and More Affordable than Similar Sites What makes CaloriesCount.com unique from many other fee-based "online dieting" sites is that it does not make false promises of fast, guaranteed weight loss, and is guided by well-known experts in the fields of obesity, diabetes and weight control. Possibly most important, CaloriesCount.com is Not for Profit - it will only charge the minimum amount necessary to cover expenses. Excess revenues will be used to enhance and expand the site's services to its membership. Read Compare CaloriesCount.com to Others for more information. The staff of CaloriesCount.com consists of highly trained and experienced food, health and nutrition professionals, including registered dietitians, food technologists and health and nutrition writers. The team is headed by Lyn Nabors, Executive Vice President of the Calorie Control Council, Keith Keeney, Vice President of Communications, and Beth Hubrich, M.S., R.D., Director of Health and Nutrition Communications. Our staff does not offer personal (one-on-one) health or nutrition advice nor medical or psychological counseling.
Commitment of the Calorie Control Industry The calorie control food and beverage industry, through the Calorie Control Council, has made this site possible. In addition, a number of interested food companies have provided incremental contributions to not only make CaloriesCount.com possible but to assist in keeping the membership fees low. These Sponsors, listed below, are committed to helping in the fight against obesity and are committed to the principles of healthy weight management upon which this site is based: Ajinomoto
U.S.A., Inc. Please visit our Support page for more information about our sponsors. Make CaloriesCount.com part of your wellness program! CaloriesCount.com offers an innovative solution for any organization's wellness program, large or small. Contact the CaloriesCount.com Team today (simply email corporatewellness@caloriescount.com) and learn how CaloriesCount.com can help your employees lose and maintain a healthy weight for life! CaloriesCount.com offers discounted membership fees for corporations and corporate wellness programs. And CaloriesCount.com is non-profit and non-commercial, charging the lowest possible fees only to cover costs. Please don't hesitate to Contact Us (corporatewellness@caloriescount.com) if you have any suggestions for how CaloriesCount.com can better serve you and your healthy lifestyle needs.
We wish you the best of health and promise to be with you every step of the weigh!
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