CaloriesCount.com is brought to you by the Calorie Control Council, a non-profit trade association established in 1966. The Calorie Control Council is comprised of companies that make low-calorie and “lighter” versions of your favorite foods and beverages. Since its inception, the Council has fostered communication among a wide variety of audiences about the importance of “sensible dieting” - controlling calories, increasing physical activity and making permanent changes in eating and exercise habits. The Council has served as a respected and credible information source about healthy lifestyles, weight management and obesity issues for many years.
Quick Jumps on
of Objective Communications about Sensible Dieting
Since 1989, the Council
has conducted national surveys of consumers to track dieting trends in
the United States. Also, for over two decades, it has published a highly
regarded newsletter for the media and health professionals called "Calorie
Control Commentary," which reports on news related to weight management
and healthy eating. In 1991, in conjunction with a number of renowned
weight management experts, the Council produced the award-winning consumer
brochure, "Winning by Losing." And in 1997 the Council introduced
a new Web site targeted primarily toward weight-conscious consumers - www.caloriecontrol.org.
to Popular Demand
is a natural evolution of the caloriecontrol.org site. Visitors to that
site have expressed a need for more enhanced weight management tools,
24/7 online access and support, more meal plans and recipes, more exercise
tips, more frequent tips and information, and access to expert advice
through chats, feature articles, etc.
The need for CaloriesCount.com
has become more evident as America's - and the world's - incidence of
obesity has risen dramatically over recent years. In fact, obesity is
an epidemic and, as a result, adults and children are at an increased
risk of developing chronic diseases, including diabetes. It is quite clear
that people need a better understanding of the importance of achieving
a healthy weight and an active lifestyle, and they are striving to receive
guidance about sensible, non-faddish, methods of weight control. In addition,
over the past few years a number of major studies have been published
in respected medical journals documenting the effectiveness of so-called
Supported by Scientific Consensus
whose motto is "Healthy Eating and Exercise for Life," is dedicated
to teaching and helping consumers achieve and maintain a healthy weight for life. The CaloriesCount program emphasizes the importance of
losing weight gradually and adopting healthy eating and exercise habits
that can be maintained long-term. This basic principle will guide all
the information published on the site, while dissuading consumers from
looking for quick fixes. The variety of diet pills, gimmicks, fad diet
books and other schemes being promoted to the public can be unhealthy
and only set people up for ultimate failure.
The CaloriesCount program
guidelines are consistent with those of the American Medical Association,
American Heart Association, American Dietetic Association, American Diabetes
Association and other trusted health/medical groups, as well as the federal
government (and in particular its Partners for
Healthy Weight Management principles).
of the Calorie Control Industry
The calorie control
food and beverage industry, through the Calorie Control Council, has made
this site possible. CaloriesCount.com has been supported by a number of companies
dedicated to the fight against obesity and committed to the principles of healthy
weight management upon which this site was based.
Make CaloriesCount.com part of your wellness program!
Please don't hesitate
to Contact Us (firstname.lastname@example.org)
if you have any suggestions for how CaloriesCount.com can better serve
you and your healthy lifestyle needs.
We wish you the best
of health and promise to be with you every step of the weigh!